Mobile Banking Services as Adoption and Challenges: A Case of M-Banking in India (Positive and Negative impacts, Mobile Growth in India ,Adoption Models and Mobile Technology)
نویسنده
چکیده
This paper identifies and investigates the factors which influence customers decision to use a specific form of mobile banking, and specifically focuses on the evaluation of SMSbased mobile banking in India. Other my study plans to connect the gap of research in the acceptance of mobile banking among the customers. Main challenges are what are the Positive and Negative factors which influence the adoption of SMS-based mobile banking? Second is Focus on the adoption of mobile banking services by customers and usage of mobile banking in India. Third is Different Technologies behind Mobile Banking. Although the study has its limitations, the implications of the results allow providing practical recommendations to the banking areas, banking industries and directions for further work.
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